Wolff Preparing to Sell Shareholding Valuing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led the Mercedes team to historic success in F1

Mercedes team principal Toto Wolff is engaged in final negotiations to sell a portion of his ownership stake in the Mercedes F1 outfit.

This transaction values Mercedes at £4.6bn – an unprecedented figure for a Formula 1 squad – after the McLaren team was appraised at £3.5bn in a change of corporate structure in September.

Wolff, who owns a 33% stake of Mercedes F1, would sell a shareholding approximately 5%.

The 53-year-old will remain as team principal and chief executive officer should the deal proceed.

Ownership Structure

The other shareholders in Mercedes F1 are Mercedes and chemicals giant Ineos, who both hold a third of the company.

A Mercedes spokesperson stated: "We are providing no official statement on this. The governance of Mercedes F1 stays unchanged, and all three partners are fully committed to continued achievements of the brand in F1."

Valuation Increase

The deal signifies a significant increase in value of the Mercedes team since Ineos bought its share for £208m in 2022.

This surge reflects the growth in valuations of F1 teams in the past few years as a consequence of the increasing appeal of Formula 1 around the world.

This trend was evident with the box-office performance of the Formula 1 film starring Brad Pitt, which debuted in summer 2023 and earned more than $630m (£458 million) at the box office.

It is Pitt's most successful film and the most successful sports film ever released.

Present Standings

Mercedes are runner-up in the team standings, trailing McLaren, with three Grands Prix remaining in the current championship.

Their lead driver British driver George Russell has secured victory in two of the 21 races so far and is in fourth place in the individual standings behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team won a unprecedented eight straight team titles and seven drivers' titles, six for Lewis Hamilton and one for Nico Rosberg, from 2014 and 2021.

Heather Brown
Heather Brown

Eleanor is a children's play therapist and educator with 15 years of experience in fostering creativity through play.